Repórter na Rua — 2026 Launch · Rede Brasil de Televisão

02 · Why now

Broadcast TV still dominates — and Brazilian streaming has finally opened the door to the world.

Distribution across three platforms

REPÓRTER NA RUA DISTRIBUTES ACROSS THREE PLATFORMS: BROADCAST TV IN PRIMETIME + YOUTUBE/SOCIAL FROM REDE BRASIL + INTERNATIONAL STREAMING FOR THE DIASPORA

53.9%

Broadcast TV share · Jan 2026

Kantar IBOPE National Panel — broadcast TV is still the country's largest video medium.

39.4%

Streaming + YouTube

Online video jumped 5.5 pp in 12 months. YouTube alone is 21.6% — effectively Brazil's second "network."

277k

Households / IBOPE rating point 2026

Each point = 277,669 households and 699,961 individuals across the 15 measured markets.

1.9M

Brazilians in the US

The largest Brazilian community outside the country — hubs coast to coast. Total diaspora: 4.9M.

Source: Kantar IBOPE (NaTelinha, Jan 2026) · O Tempo (2026) · Metrópoles (2026) · Itamaraty (Brazilian Foreign Ministry) · Consular Report

03 · The network

The reach of Rede Brasil de Televisão.

Repórter na Rua premieres on a network with 17 years in the market, present in 100% of Brazilian territory — broadcast TV, pay TV, an owned streaming platform and an official YouTube channel.

+140M

Viewers reached

Rede Brasil broadcast TV (ANATEL + IBGE).

5,170

Cities covered

100% of Brazilian territory — broadcast TV, pay TV and Ku-band satellite.

49.6M

Households reached

148.8 million Brazilians — effective reach in homes from north to south.

Years on air

Established network, trusted by audiences and advertisers alike.

Broadcast TV

Channel 50 TVRO · SKY dish channel 06

Free-to-air signal in 5,170 cities, nationwide via Ku-band satellite.

Pay TV

SKY · Vivo · Claro · Algar

+ Alares, Sumicity, Superbox, Zapping and Oi TV (Claro Subscription in 27 state capitals).

Digital

Owned streaming + YouTube + Instagram

redebrasil.nuvemplay.live (live streaming) · @oficial.rbtv on YouTube and Instagram.

Rede Brasil audience profile

52% / 48%

Female / Male

85%

Classes AB + C

68%

35+ years · purchasing power

Kantar IBOPE/IBGE 2024

Official measurement source

Source: Rede Brasil de Televisão · 2026 Media Kit · Kantar IBOPE/IBGE 2024 · ANATEL

Co-hosting

Two co-hosts. Two hemispheres. One report.

Co-host · São Paulo

Arnaldo Ferraz.

Co-host of the show, based in São Paulo. Founder of Oficina da Mídia, a street-journalism school that has trained reporters for 25 years. Prior roles at Rede Globo (25 years as a reporter), GloboNews, RedeTV!, and news director at Record Paulista. Journalism degree and master's from UNESP Bauru. Specialist in street reporting, political coverage, and training new reporters.

Rede Globo

Reporter · 25 years (1990–2015) — live reports, special coverage, and stories for the national broadcast

GloboNews

Reporter · São Paulo

RedeTV!

Editor — “Leitura Dinâmica” program

Record Paulista

News director · newsroom chief (prior role)

Oficina da Mídia

Founder — has trained TV reporters in São Paulo for 25 years

Education

Journalism (UNESP Bauru) · Master's in Communication (UNESP)

Recognition

Journalism awards for regional and national reporting throughout his career

Portrait of Arnaldo Ferraz — Arnaldo Ferraz São Paulo

Co-host · Los Angeles · Washington DC

Jess Martin.

Co-host of the show, based in Los Angeles with an active network in Washington DC. Four master's degrees — including Georgetown (International Relations) and MGIMO Moscow (weapons of mass destruction and counterterrorism). Editor of the Georgetown Journal of International Affairs. Experience in the US government in national security, multilateralism, and counterterrorism, as a Fortune 500 director in the US, and as an executive at EY and Deloitte across three continents — Brazil, India, and the US. Songwriter and filmmaker (Cannes). Speaks the language of the ambassadors, professors, and executives she interviews.

4 master's degrees

Including Georgetown (International Relations) and MGIMO Moscow (weapons of mass destruction and counterterrorism)

Georgetown · US

Editor of the Georgetown Journal of International Affairs

US Government

Experience in national security, multilateralism, and counterterrorism

Fortune 500 · US

Director at a Fortune 500 corporation — corporate strategy and international business

EY + Deloitte

Executive across three continents — Brazil, India, and the US

Publications

20+ published articles — international relations, security, and business

DC / Global Network

Ambassadors, elite-university professors, executives

Creative

Songwriter · filmmaker — Cannes Film Festival

Languages

English · Portuguese · Spanish

Portrait of Jess Martin — Jess Martin Los Angeles · Washington DC

Editorial differentiator

An international dual-host format — the global standard, a first for Brazilian broadcast TV.

Dual hosting is the format adopted by leading international networks to cover cross-border stories — one host in the home country, another abroad, in real time. Repórter na Rua brings that standard to Brazilian primetime, with 35+ years of newsroom experience in São Paulo and a co-host in the US with real access to Washington.

Dual-host format

Two hosts in dialogue between São Paulo and the US, with correspondents activated worldwide whenever the story demands it. A format established by major international networks — and unprecedented on Brazilian broadcast TV.

International dual-host standard

Proven street reporting

Arnaldo brings 40+ years of sources in São Paulo: 25 years as a reporter at Rede Globo, prior roles at GloboNews and RedeTV!, and news direction at Record Paulista. A proven method, national credibility.

Track record: Globo, GloboNews, RedeTV!, Record

Direct access to key figures

An active personal network in DC — ambassadors, professors at elite universities, former US government officials in national security and counterterrorism. Exclusive interviews straight from the source.

Differentiator vs. press-pool correspondents

Multiplatform distribution

Broadcast TV in primetime + international streaming from Rede Brasil + YouTube (21.6% of Brazilian consumption) + social. The same episode runs across four surfaces.

Brazil reach + 4.5M diaspora

Proof of concept · 2026 World Cup

The duo has already delivered — their joint report ranked among the top three audiences in its time slot.

TOP

Jornal da Rede TV · joint report

During the 2026 World Cup, Arnaldo and Jess produced a special report on Iran × New Zealand at SoFi Stadium (Los Angeles) — connecting football, US–Iran geopolitics, and the impact of the Iranian diaspora in Los Angeles, the largest Iranian community outside Iran. The story aired on the Jornal da Rede TV and ranked among the top three audiences in its time slot.

This is exactly the format Repórter na Rua replicates every week — a duo hosting from both sides, political and cultural context in the US, and street reporting in Brazil.

SoFi Stadium · Los Angeles · on the field

International network

Brazilian correspondents around the world — fast access, on any story.

Beyond the SP + LA/DC duo, the show activates a network of Brazilians trained in journalism spread across Europe, Asia, and the Americas. These are people who live in-country, speak the local language, understand the context and culture — and have access few Brazilian networks can match. When a story breaks outside Brazil, coverage airs the same day, from the right place, with the right lens.

Europe

Portuguese-speaking correspondents active in the region — activated for stories on politics, culture, and economics

Asia

Deployable Brazilian journalistic presence — covering stories on the Asian side of the globe

Americas

Fixed base in the US (LA · DC) plus a Portuguese-speaking network across the continent

Language + Context

Fluent in the local language, immersed in the culture, with sources already mapped out

Show	Format	US Coverage	Street	Access to global figures
Repórter na Rua	Dual · São Paulo + California	Permanent host (Jess)	High	Personal network — ambassadors, foreign ministers, former WMD/CT officials
Jornal Nacional	National newscast (Globo)	Correspondents	Low	Institutional · press pool
Brasil Urgente	Hard news / crime (Band)	Occasional	Medium	None
Cidade Alerta	Crime / urban (Record)	Rare	Medium	None
SP2 / Local newscasts	Regional newscast	None	High	None
Encontro (Globo)	Morning talk show	Occasional guests	Low	PR-arranged guests

Sponsor offer

One tier. One brand. One season.

6 master sponsorship tiers total · exclusivity by segment · initial 12-month contract · 3-month pilot available.

Master Sponsorship

US$ 5,000

per month · 12 months · 6 tiers total

US$ 360,000

Total annual investment for the show.

3-month pilot available →

Spot placements

3 breaks per episode + opening and closing bumpers.

Official seal

Right to use "Official Sponsor" across all of the brand's communications.

Special reports

Stories about the business + interviews with CEOs and executives.

Exclusivity

One brand per segment — no direct competition on the show.

Multiplatform

Social media, YouTube, and on-site activations during coverage.

Monthly reports

Audience metrics, impact, and media ROI — full transparency.

Repórter na Rua.

Street journalism matters more than ever — and no one is doing it across two countries at once.